blog#6: Chums

Hi I am Kotaro Yajima.
Chums is my favorite clothes brand. Have you ever heard this brand before? Its logo is this.

Those birds are called "booby birds". They look like penguins with red socks, but they aren't. A booby bird is cheerful birds that mainly inhabits from Ecuador to south Mexico. Sailors and fishermen call them "bobo" because this bird is friendly and doesn't have cautiousness. There are red-foot booby birds and blue foot ones.

They look so cute, don't you think? The reason why Chums has chosen this bird as a image character is that they wanted to be a friend company like this bird. 


The first product was created in 1983 by Mike Taggett, a Colorado River guide, and his friends in the state of Utah. It was called Original Chums retainer, a simple, comfortable way to keep their expensive sunglasses out of river. Now more than 20 million retainers are used in more than 40 countries, and they are selling cool, colorful, and fashionable bags and clothes all over the world. I am the one of Chums lovers and users. If you like their products, try them. It's not so pricey!!